Who is in charge of ubisoft
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Three top Ubisoft execs are leaving the company amid abuse allegations. Share this story Share this on Facebook Share this on Twitter Share All sharing options Share All sharing options for: Three top Ubisoft execs are leaving the company amid abuse allegations. Linkedin Reddit Pocket Flipboard Email. We also created a racing game called POD in , the first multiplayer game that used the Internet.
This was the first time players could play with other people online in a racing game, which back then was quite difficult to do. When we bought [Tom Clancy-related games studio] Red Storm in , we loved what they were doing, but it was very much on PC. Or take Just Dance , which went on to become the biggest rhythm game franchise in the world.
Not everything we do is immediately successful. Like Ozen , which is a product that teaches you how to control your breathing. And so I think our goal is to be able to inspire our teams to work on products that are going to be positive for people in general. The first thing is to find people that want to break the rules and succeed, and who are ready to put lots of energy into change. We saw this when Ubisoft Romania did [submarine simulation] Silent Hunter III , where they discovered that people from all over the world would love what they were doing.
It was the same when we did Rayman here in France. When we created, for example, the PlayStation 2 version of Splinter Cell in , that was done in China. Can you make that happen on PlayStation? It was a huge accomplishment that was recognized by everyone in the world. They did something we thought was impossible.
And it helped them create other games thereafter. First, in we were still transitioning between older and next generation consoles, and we thought it would decrease the quality of the next-gen experience if we designed it for both. We were next-gen. We were open world. Montreal was bringing cooperative and multiplayer. And all of that was happening simultaneously. What does interactivity look like to Ubisoft over the next decade? I think the games industry is going to let people experiment with what the world will become.
So think about artificial intelligence. AI is going to be in most of the objects we interact with, and it will be in joining these AIs together that the world is completely transformed. I see games more and more as an opportunity to explore new worlds, new lives, new possible experiences, but being closer and closer to what our future will be. As we are humans, we are going to pile up the world, and so we will likewise pile up AI. But I think we have a good chance to make AI work for our benefit.
What sort of manager are you? At a remove from the games? Or down in the trenches like a Shigeru Miyamoto , playing and offering feedback? We see Vivendi more as a financial company than anything else. We feel that taking it and shaking it to try to sell a part to this one or that one is going to be a serious problem. So it looks like we have something that people will like very much. We were one of the first companies to do that, to really take ownership of these different franchises that we created and look at how we can bring them into new areas.
Ubisoft games often dive headlong into contemporary or historical political thickets. Do you feel an obligation to tell more subversive or clarifying stories, given some of the things happening in the world? I think our job, and we have to get better at this, but our job is to give different opinions. By that I mean having characters that can express their way of seeing the world and how it should be organized that perhaps differ from your own.
At Ubisoft we want to give you enough diversity and liberty to play the way you want. Our job is to devise elaborate systems that produce a multitude of possibilities, so that you can make your own way in these games.
We are primarily after that, to put you in situations and in front of people that are different from the ones you might meet in general, and that are actually going to help you to think about an idea and perhaps learn something. Write to Matt Peckham at matt.
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